- IKEA unveils ‘sleep like a princess’ campaign with Mother
- Ikea beds fit for a princess
- Independent news email
- Ikea mattresses campaign calls on princess and radio presenters
IKEA unveils ‘sleep like a princess’ campaign with Mother
Xenia Prinzessin von Sachsen, Self: Die Burg - Prominent im Kettenhemd. in Dusseldorf, Germany as Xenia Florence Gabriela Sophie Iris von Sachsen.con the
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Swedish chain wanted its ads to show royalty asleep in its beds, but German aristocrat insists firm's regal star 'is a nothing'. Her name is nearly as long as a Welsh railway station's, her mother is a hairdresser, and she claims she was sexually abused by her father at the age of seven, yet she has been recruited as a "real princess" by the Swedish chain Ikea to claim that its beds are the choice of royalty.
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The radio ads feature the test being described along with the solution provided by the guide. And of course, there was no question of faking it; we had to test it with an authentic Princess, who incidentally actually fell asleep on set. Our research shows choosing a mattress is seen as a complicated and dull chore, and that most people spend less time choosing a mattress than their lunch. By showcasing our guide and using Princess Xenia as the test, we wanted to show that if we can make it easy for her to sleep soundly, then we can help everyone sleep like a Princess. Build your marketing knowledge by choosing from daily news bulletins or a weekly special. All Topics: Ad of the Day.
Undercover Princesses is a BBC Three reality TV show which took three royal claimants from foreign cultures and placed them in Ingatestone where they had to 'live and date' like normal people. The idea for the programme came from the Eddie Murphy film Coming to America. The three women lived in a house together in Essex and the primary focus is on their search to find love in the UK whilst at the same time getting used to doing things for themselves. Only one of the princesses, Sheillah Cinderella Nvannungi, was able to find a long lasting relationship, with former Tobagonian basketball player Paul David as her candidate. The series was narrated by Russell Tovey. Four episodes were produced. A male counterpart, Undercover Princes , was made in
Ikea beds fit for a princess
Her name is nearly as long as a Welsh railway station's, her mother is a hairdresser, and yet she has been recruited as a "real princess" by Swedish chain Ikea to claim that its beds are the choice of royalty. -
Independent news email
Ikea mattresses campaign calls on princess and radio presenters