- American Jewelry and Loan Continues Pawn Innovation with Mobile Pawn System "FastPawn"
- The untold truth of Hardcore Pawn
- Les Goes Down
American Jewelry and Loan Continues Pawn Innovation with Mobile Pawn System "FastPawn"
Les Gold, founder & president of American Jewelry and Loan, is honored to receive a “Partner of the Year” award from Winning Futures, an organization who .2017
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Les Gold was born in in Detroit, Michigan. Les Gold opened American Jewelry in in Detroit. In he opened a second location in Pontiac. His family originally opened up Sam's Loan on Michigan Ave. His father worked his way into the store.
The series premiered on August 16, ,  delivering two million viewers, setting a record as truTV's most-watched series premiere ever. American Jewelry and Loan is owned by Les Gold , a third generation pawnbroker and businessman, and the grandson of a pawnbroker who once owned Sam's Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les's only son, Seth, is an alumnus of the University of Michigan and has been a co-owner of American Jewelry since graduating from school. Seth handles the store's marketing division and claims that if it was not for him, the shop's only marketing campaign would be "an ad in the Yellow Pages ". Ashley is a co-owner of American Jewelry and has been working there for more than fifteen years, although she took three years off at one point for maternity leave.
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The new location was featured in the first few episodes of Hardcore Pawn s fifth season, At the end of this episode, Les tells Seth and Ashley that he plans on opening a second location, with one of them running it. Seth claims that if it wasn't for him, the shop's only marketing would be "an ad in the Yellow Pages ". The sibling rivalry between her and Seth is a common element of many episodes. On January 25 , it was announced that the show had been renewed for a seventh season by TruTV. The show averaged 2. The show has been largely compared to Pawn Stars on History , but in the vein of similar programs Operation Repo and All Worked Up for example , the focus is mainly on the human aspects of drama, rather than the significance of the items being brought into the shop. Due to similarities to Pawn Stars , Hardcore Pawn has been described as simply being a knock-off and a capitalization on the breakout success of Pawn Stars.
Gold began his first business at age 12, buying pizzas and reselling them by the slice to fellow students at Hebrew School. The business now has 3 locations  , employs up to people  and serves about 1, customers a day. He saw potential in Les and his business as a reality TV show and approached the Gold family with this idea. Les's son, Seth, was initially reluctant, but Les overruled him and agreed to let the cameras in. The pilot aired in late
Sign in. Watch now. Title: Les Goes Down 09 Jul Brawling isn't out of the ordinary at American Jewelry and loan, but when customers throw down in the parking lot before the doors even open, Les knows it's a bad sign. Explore popular and recently added TV series available to stream now with Prime Video. Start your free trial.
The untold truth of Hardcore Pawn
Les Goes Down
The stars of Hardcore Pawn will tell you that a story comes with every item that passes through their shop's doors, and they're not kidding. Of course, not every story is created equal. Only a small fraction of those stories actually makes it on the air. The rest, alas, are left on the cutting room floor, to later be dusted off and presented here. If you've ever wondered about the real stories behind the counter at Detroit's favorite televised pawn shop, then you're in luck.
American Jewelry is also tackling in-store convenience by launching a first-of-its-kind, in-store, self-service kiosk that allows customers to renew loans, make layaway payments and pick up items in pawn faster and easier. The self-service kiosk, the first at any pawn shop, is available at American Jewelry and Loan's iconic Detroit location and was the brainchild of Seth Gold , in conjunction with PawnMate Inc. Together, they developed the software and custom-engineered the kiosk as an intuitive, and easy-to-use portal to help save customers time and facilitate self-service transactions which do not require waiting in line for an associate. Our new mobile platform and self-service kiosk make it even easier for our customers to do business with us, and encourages on-time loan payments," Gold added. According to the latest survey by the FDIC, 8.
Anyone who has watched the reality show on truTV knows Gold — a lifelong pawnbroker who runs American Jewelry and Loan in Detroit with his children, Ashley Broad and Seth Gold — has purchased and pawned everything from electronics to jewelry to sports memorabilia to the infamous van once owned by Dr. Jack Kevorkian. The show is known for the wheeling and dealing, testy exchanges and unruly customers who sometimes come into the store and then get shown out the door. Gold has been in the pawn business since he was kid. His father also worked at the store, but they had a rocky relationship. Well, almost always.
Leslie "Les" Gold (born June 20, ) is an American pawnbroker, reality TV star, author, and media personality. He is known for his role on cable and satellite television truTV's reality series, Hardcore Pawn.
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